Your AI Finally Sounds Like You Told It To

Think about the last time you sent a text to a client versus an email. Different tone, right? Texts are quick, casual, maybe a sentence or two. Emails have structure, context, a signature. You instinctively know the difference, but until now, your AI didn't.

That's the problem with a one-size-fits-all system message. Your AI assistant ends up sounding overly formal in a text thread, or weirdly brief in an email. Worse, it might introduce itself the same way on a cold outreach as it does when responding to an inbound lead who already knows your name. The result? Conversations that feel slightly off. Prospects who can tell something's automated. Trust that erodes before you've even had a chance to build it.

What Changed

Oppy now lets you set a custom system message for each individual channel. That means your SMS channel can have its own personality, your email channel can follow different rules, and your voice channel can operate with its own context, all without affecting the others.

This isn't about tweaking a word here or there. It's about giving you control over how Oppy shows up in every conversation, on every platform, for every type of interaction your team runs.

Here's what you can now customize per channel:

• Tone and formality casual for texts, professional for email, warm for voice
• Introduction behavior skip the intro on channels where the lead already knows you
• Response length short and punchy for SMS, detailed when the channel calls for it
• Specific instructions like always mentioning your brokerage name on cold outreach, or never pitching on a support line
• Compliance language add required disclosures only where legally needed, without cluttering every message

The update works through a simple edit in your channel settings. If you've already configured a global system message, that still applies everywhere, but now you can override it channel by channel when you need something more specific.

Why This Matters for Your Team

If you're running a team, you know the challenge: you want consistency, but you also want context-awareness. You want every communication to feel like it came from your brokerage, but you don't want your AI texting like it's writing a formal letter.

This update solves that tension. Your brand stays intact across channels, but the execution adapts to where the conversation is happening.

One broker put it this way: "We were getting feedback that our texts felt robotic, even though the content was good. Turns out the AI was being too formal for SMS. Once we adjusted the system message just for that channel, the replies started feeling like actual texts. Response rates went up almost immediately."

That's the kind of detail that separates teams who automate well from teams who automate badly. The difference between a lead who engages and a lead who ignores you often comes down to whether your message felt human in that moment, on that platform.

The Bigger Picture

Every channel has its own unwritten rules. Email tolerates length. SMS demands brevity. Voice requires warmth. Chat expects speed. When your AI respects those rules, it stops feeling like automation and starts feeling like an extension of your team.

This update is live now in your Oppy dashboard. Head to any channel's settings, and you'll see the new system message field. If you're not sure where to start, try adjusting your SMS channel first, it's where the difference tends to be most noticeable.

Because the goal was never just to automate communication. The goal was to make communication better. And that means knowing that how you say something matters just as much as what you say, and that where you say it matters too.