New Feature: Introducing Oppy's Intelligent Automated Follow-up

In the fast-paced world of real estate, timing isn't just everything—it's the only thing. Studies show that 78% of sales go to the first agent who responds to a lead, yet an astounding 48% of leads never receive any follow-up after initial contact. Today, we're excited to announce a game-changing feature that ensures you never leave opportunity on the table: Oppy's Intelligent Automated Follow-up.

Why Consistent Follow-up Matters

The numbers tell a compelling story. According to the National Association of REALTORS, only 2% of sales occur on first contact, while 80% of sales happen between the fifth and twelfth contact. Despite this, most agents give up after just two attempts. Here's what makes persistent follow-up crucial:

Research shows that leads contacted within five minutes are 100 times more likely to convert than those contacted in 30 minutes. Moreover, consistent follow-up can increase conversion rates by up to 50% compared to single-touch approaches. In the real estate industry specifically, buyers take an average of 12 weeks to make a purchase decision, making sustained engagement essential.

Introducing Oppy's Smart Follow-up System

Our new automated follow-up feature transforms how you maintain contact with leads. Whether you're managing individual prospects or entire audiences, Oppy ensures no lead goes cold. The system is incredibly flexible, allowing you to customize follow-up schedules to match your exact needs:

• Every 4 hours for hot leads

• Daily check-ins for active prospects

• 2-day, 3-day, or weekly intervals for nurturing relationships

• Audience-wide campaigns for broad engagement

• Custom schedules and follow-up for specific leads

Intelligent Follow-up Examples

The Content Curator Strategy

Imagine having an AI assistant that actively monitors your online presence and shares it with leads. Here's how it works:

"Oppy, check my blog and website weekly for new content. When you find new posts or listings, share them with my leads and engage them in meaningful conversation about the content."

The Listing Concierge Strategy

Oppy's Listing Concierge represents a complete lead capture and nurturing solution that transforms how agents handle property inquiries. Each Listing Concierge Oppy comes equipped with a powerful multi-channel presence:

• A unique QR code for instant property information access

• A dedicated email address for direct inquiries

• A text-enabled phone number for convenient communication

• A custom landing page showcasing property details

Imagine having a dedicated team member who works 24/7 to qualify leads and schedule showings for your listings. That's exactly what the Listing Concierge Oppy does. Here's how to maximize its potential:

Strategic Placement Place your Listing Concierge's QR code on:

• Sign riders at the property

• Property flyers and brochures

• Open house materials

• Direct mail campaigns

Feature the text code on:

• Virtual tour websites

• Property landing pages

• Digital advertising campaigns

• Social media promotions

Automated Intelligence With our new follow-up feature, your Listing Concierge Oppy becomes even more powerful. Set up sophisticated follow-up patterns like:

"Every three days, scan my website for listings in the same neighborhood within $30,000 of the target price range. Share these with leads who aren't working with other agents, and work toward scheduling showings."

Your Listing Concierge Oppy can:

1. Monitor your inventory for matching properties

2. Share relevant listings with qualified leads

3. Engage in natural conversation to gauge interest

4. Work to schedule showings when appropriate

5. Explain the need for a signed buyer agreement

6. Maintain consistent follow-up until the lead converts or opts out

This automated approach ensures that every lead receives consistent attention while being exposed to your full range of relevant listings. The Oppy manages the entire process intelligently, freeing you to focus on high-value activities like hosting showings and closing deals.

Best Practices for Automated Follow-up

1. Timing and Frequency Start with more frequent touchpoints in the first 48 hours, then adjust based on engagement. Research shows that the ideal follow-up sequence is:

   • First follow-up: Within 5 minutes

   • Second follow-up: Within 2 hours

   • Third follow-up: Within 24 hours

   • Subsequent follow-ups: Every 2-3 days

2. Content Variety Mix your follow-up content to maintain interest:

   • Market updates and trends

   • New listings in desired areas

   • Educational content about the buying/selling process

   • Local community news and events

   • Personal check-ins and availability updates

3. Engagement Triggers Set up smart triggers based on lead behavior:

   • Website visits

   • Listing view patterns

   • Email opens and clicks

   • Response patterns to previous communications

4. Personalization at Scale Leverage Oppy's AI to maintain personalized communication while scaling your outreach:

   • Reference previous conversations

   • Acknowledge specific properties of interest

   • Mention unique requirements or preferences

   • Adapt tone based on past interactions

Getting Started

Setting up automated follow-up with Oppy is straightforward. Access the follow-up configuration tool in your dashboard, by clicking on the “Follow-Up Settings” link::

1. Add a checkmark in “Enable Automated Follow-Ups”

2. Choose from preset follow-up schedules or create custom patterns

3. In most cases, you will want to add a checkmark to “Respect Business Hours”

4. Define content sources and sharing rules

5. Monitor and adjust performance in real-time

The Future of Lead Nurturing

With Oppy's automated follow-up, you're not just staying in touch—you're building relationships at scale. By combining AI intelligence with persistent, personalized communication, you can ensure that no opportunity slips through the cracks while maintaining the human touch that's essential in real estate.

Ready to transform your lead nurturing strategy? Enable automated follow-up in your Oppy dashboard today and watch your conversion rates soar.

If you’re a broker or an MLS or Association executive, please scan the QR code and schedule a demo with our Oppy, Sloane:

Or send Sloane a text message asking to schedule a demo at 949-844-6268

If you’re an agent, please join our waitlist here:  https://forms.gle/AvJBQt26prmVNvia6